In Effect Electrical – the Best in the Business

Powering Perth — One Project at a Time

Based in Malaga and servicing all areas of Greater Perth, In Effect Electrical offers a wide
range of expert electrical services across residential, commercial, and industrial properties.
From simple lighting installations to high-tech solutions for the modern home or office, our
team of fully qualified electricians is here to deliver safe, reliable, and high-quality results —
every time.

One of our greatest passions is lighting — and it shows. We specialise in custom lighting
design and installation, ensuring each setup is not only functional but perfectly tailored to
your space. Because the same team designing your lighting is also doing the install, we’re
able to fine-tune every detail and ensure your lights look and perform exactly as expected.

More and more homeowners and businesses are turning to smart lighting systems for
convenience, energy efficiency, and enhanced security. With remote lighting options that you can control from your smartphone, it’s easier than ever to manage your space — even when you’re not there. Our Perth-based electricians are experts in this exciting field, ready to bring your space into the future.
Want to learn more? Head over to our Remote Lighting page for a closer look at what’s
possible.

In Effect Electrical are the best in the business or the authority in Perth when it comes to lighting installation. By choosing In Effect Electrical to install your lighting you are choosing the best.

We, at In Effect Electrical, will look after all your Domestic, Commercial and Industrial power needs.

When you choose In Effect Electrical, you’re choosing the best in the business — the local
authority in lighting and electrical work across Perth. Whether it’s a home, office, or
industrial site, we’re proud to provide dependable service, tailored solutions, and a job done
right.
From power upgrades to smart systems — we’ve got Perth covered.
In Effect Electrical has been a family owned business proudly serving Perth since 2005.
With over 20 years of hands-on experience in the electrical industry, we bring a level of
precision, reliability, and care that only comes with time and dedication.
When you choose In Effect Electrical, you’re not just buying a service — you’re benefiting
from decades of real-world knowledge and a passion for quality workmanship.

Our reputation has been built on trust, referrals, and the kind words of happy customers across
Perth.

MISSION

At In Effect Electrical, our mission is to deliver outstanding electrical services with precision, integrity, and genuine care. Our team is led by Keith Geary, a perfectionist who takes pride in every detail, we’re committed to ensuring every job is completed to the highest standard — and with complete customer satisfaction.
We value quality workmanship, reliable service, and fair pricing. From the first call to the final switch-on, our goal is to make your experience seamless, stress-free, and one you’ll be confident recommending to friends and family.

SERVICES

In this digital era, we can help you with your specific needs, by providing you with the latest in ideas and information to help you choose the right product for both your common and custom installations.

We are always happy to do a quick quote either over the phone or email, however if you have a more substantial job that needs doing, we can prove to you with a walk through quote, free of charge.

Get in Touch

What Our Happy Customers Are Saying

      EXCELLENT  
   Based on 133 reviews 
    
 
 
 
   
 
 
      Posted on Google  
   
   Skye Scrutton 
 22 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. Bruce was friendly, professional and helpful making a few suggestions while on site to make life easier. Thanks!
  
 
     Posted on Google  
   
   Mal Lemr 
 10 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. On time on budget and a pleasure to deal with. Excellent service!
  
 
     Posted on Google  
   
   Grant Geary 
 10 July 2026
 
 
 Trustindex verifies that the original source of the review is Google. The boys from in Effect put in our FTTP connection and can’t tell what they did it was so neat!
  
 
     Posted on Google  
   
   Mick Pratchett 
 29 May 2026
 
 
 Trustindex verifies that the original source of the review is Google. InEffect were asked to attend to fix my solar hot water system. They attended a few hours later which surprised me as other sparkies refused to attend that day.

The electrician completed the work quickly and an itemised account was sent by email.  This also surprised me as it was cheaper than other electricians who had quoted a higher amount for the first hour and $75 for every 15 minutes after that.

I recommend them highly and will contact them again if I need any more electrical work done
  
 
     Posted on Google  
   
   Rosalind Bailey 
 28 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. All was happily resolved, A very efficient & reliable. Company to deal with
  
 
     Posted on Google  
   
   asif cash 
 17 December 2025
 
 
 Trustindex verifies that the original source of the review is Google. Called Keith for an emergency job of replacing a Danish euro plug on a machine to Australian industrial plug and these guys delivered. Quick response, no hassles. Top service
  
 
     Posted on Google  
   
   Brick Master 
 7 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Thanks Keith for organising 3 jobs for me now, Bruce has attended and he went above and beyond to make sure everything was perfect including attaching fittings for Ev Charger .

Highly recommend , reliable, friendly and professional service
  
 
     Posted on Google  
   
   Shaz 
 7 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Keith from InEffect Electrical has work on my  home for the second time and completed both jobs to a very high standard.
He is punctual, provided a comprehensive quote and his excellent communication meant I was well informed about all aspects of his service.
The job involved his team working on nearly every room of my house and also included external areas. The execution of his work ethic was professional, methodical and well organised and reflected an overall outstanding experience.

Keith and Craig, Thank you so much for your hard work. My house looks amazing and I love the new look you've created. Thank you for the time and care you took to ensure items were installed with a high aesthetical finish and I will definitely be calling you again for future projects as well I'll be passing on my high recommendations to others.
  
 
     Posted on Google  
   
   Adam Kukulj 
 2 November 2025
 
 
 Trustindex verifies that the original source of the review is Google. Keith delivered fast, reliable, and knowledgeable service with a friendly, professional touch. It was an exceptional experience—blending sharp awareness of our needs with budget-savvy solutions for maximum impact. Highly recommend locking in Keith for outstanding results!
  
 
     Posted on Google  
   
   Max Seward 
 31 October 2025
 
 
 Trustindex verifies that the original source of the review is Google. Helped install energy monitoring for my future smart home. Great job guys

Why Choose Us For Your Electrical Needs?

We tick all the must-have electrician boxes. Not only do we bring a high level of experience to your home or workplace, but we are also:

Fully Qualified
Polite

Tidy & Organised
Able to Work With You

Competitive on Price
Fully Licensed & Insured

Every day, we’re proud to work as a preferred electrician in Perth. We’re as plugged-in to courtesy and customer service as we are to bettering your power supply so call us today for a quote or a walk-through.

CALL US NOW FOR A FREE QUOTE

If you’re ready to flick the switch on expert electrical work, good news – we offer fast, free quotes anywhere in Perth, every day of the week.

Give us a call and you’ll see In Effect Electrical is as plugged-in to courtesy and customer service as we are to your power supply.

0415 235 952

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